Based in Sedona & Flagstaff, Arizona, USA
Shannon Roberts
Media Kit
I’m a travel creator, photographer, filmmaker, and on-camera travel expert based in Northern Arizona. Rooted in Flagstaff and Sedona, I bring local insight and a wider travel perspective to brand and destination storytelling. Available for partnerships across the U.S. and internationally.
About Shannon
Who is Shannon Roberts?
Shannon Roberts is a Northern Arizona creator, photographer, filmmaker, entrepreneur, outdoor storyteller, and community leader based in Flagstaff and Sedona. Her work connects destination and brand storytelling with the lived experience of building creative businesses, exploring Arizona, raising a family, and expanding access to lacrosse across the region.
- Based in
- Flagstaff and Sedona, Northern Arizona
- Creative work
- Not Lost Or Found, Arizona Photo and Video, and Sedona Wedding Films
- Community leadership
- Northern Arizona Youth Lacrosse and NAU Women’s Lacrosse
- Creator handle
- @shan.in.az ↗
- Official profile
- About Shannon Roberts →
Built for the field
Creator perspective. Production-company capability.
I bring the immediacy of a trusted creator and the polish of a professional production team to every partnership. My work lives at the intersection of Arizona travel, outdoor adventure, photography, family, community, and the honest stories behind a life built beyond the obvious route.
Brands can work with me for personality-led social content, campaign photography and film, destination storytelling, on-camera expertise, or a connected package built to travel across channels.
Recent reach
A highly discoverable, U.S.-based audience.
September 2026 performance, with each platform’s reporting period shown below.
Selected case studies
Campaign work with a clear result.
Three compact examples across destination marketing, automotive, and luxury hospitality.
Destination marketingVisit Cottonwood
162K+ Combined cross-platform views
A paid Instagram and TikTok destination campaign turned an Arizona river experience into useful travel inspiration people shared, saved, and followed.
Automotive + stewardshipToyota
46K+ Views across a two-part campaign
A values-led automotive story paired cinematic Arizona night-sky imagery with public-lands stewardship across short-form video and photography.
Luxury hospitalityBackland Luxury Nature Resort
60K+ Combined views across two stories
A hosted partnership translated an intimate nature resort into aspirational, practical content across a Reel and permanent feed story.
More proof, fewer slides
Performance across categories.
Cross-platform views
TikTok views
TikTok views
Audience profile
Adult, majority female, and strongly U.S.-based.
A natural fit for outdoor, travel, lifestyle, photography, family, automotive, hospitality, and regional campaigns.
InstagramFollower profile
People finding Arizona through a trusted local lens.
- United States
- 85.1%
- Women
- 61.5%
- Ages 25–54
- 76.5%
TikTokFollower profile
A community drawn to travel, outdoor, and family stories.
- Followers
- 63,292
- Women followers
- 63%
Partnership possibilities
One story. As many useful assets as it needs.
Every scope is shaped around the campaign rather than forced into a generic package.
Social storytelling
Instagram Reels, TikTok, Stories, sponsored posts, and personality-led narratives designed for discovery.
Photo + film
Campaign photography, short-form video, destination films, product-in-use imagery, and flexible asset libraries.
On-camera expertise
Arizona field reporting, outdoor guidance, hosting, interviews, and credible local perspective.
Full creative support
Concept development, location knowledge, production, editing, and team scalability through Arizona Photo and Video.
Press & published work
Travel expertise. Creative work. A story worth sharing.
Television appearances, authored travel guides, founder interviews, and published production credits.
Travel, creative work & interviews
AZFamilyTV appearance · July 24, 2026 · Shannon Roberts joins Good Morning Arizona as an Arizona outdoors expert to share less-crowded Sedona hikes and practical travel tips. ↗ The AZ InsiderAuthored travel guide · September 19, 2026 · “Northern AZ Fall Colors Don’t Care About Your Calendar,” written by Shannon Roberts with firsthand photography and local insight. ↗ Bold JourneyFounder interview · October 1, 2026 · “Meet Shannon Roberts,” a conversation about resilience, building a creative business, and the story behind Not Lost Or Found. ↗ CanvasRebelCreative business interview · April 24, 2025 · “Meet Shannon Nolan,” featuring Shannon Roberts’s photography and filmmaking journey and community-over-competition approach. ↗ Junebug WeddingsPublished videography credit · September 7, 2025 · A Sedona micro-wedding feature credits Shannon Roberts, under her earlier name Shannon Nolan, and links to Sedona Wedding Films. ↗
Community leadership
Arizona Daily Sun“Northern Arizona Youth Lacrosse to host historic first play day in Sedona” · September 23, 2026 · By Sun Sports Staff · Shannon Roberts on the first regional play day, NAU player involvement, and building a Northern Arizona lacrosse community ↗ SignalsAZ“Northern Arizona Youth Lacrosse Hosts Sedona Play Day” · September 18, 2026 · Shannon Roberts on building lacrosse community and opportunity across Northern Arizona ↗ SignalsAZ“Northern Arizona’s First Youth Lacrosse League Takes the Field” · September 11, 2026 · Shannon Roberts on access, confidence, and community ↗ Arizona Daily Sun“Northern Arizona Youth Lacrosse sees growing interest with clinics, upcoming inaugural season” · August 21, 2026 · By Brenden Martin, Sun Sports Editor · Shannon Roberts on free regional clinics and NAYL’s inaugural season ↗ Sedona Red Rock News“City launches K–5 programs” · August 21, 2026 · Shannon Roberts on building accessible youth lacrosse ↗
Explore Shannon’s travel guides or get in touch for interviews, appearances, and partnerships.
The community work behind the coverage: read what coaching lacrosse taught Shannon Roberts about building belonging →
Let’s make the useful kind of beautiful
Bring me the campaign, the destination, or the idea that needs a real story.
For creator partnerships, campaign production, press, appearances, and custom collaborations.
Updated October 1, 2026 using platform-reported snapshots. Instagram + Facebook views: September 1–30, 2026. TikTok post views: September 2–29, 2026 (28 days). Audience percentages describe followers; gender and age are separate measures. Metrics may change. Headline follower counts and Instagram + Facebook views are rounded; exact figures appear beneath them. TikTok views reflect the platform’s rounded display.