Shannon Roberts · Media Kit
Real stories.
Arizona scale.
I’m a Flagstaff-based Arizona travel creator, photographer, filmmaker, and on-camera expert making field-tested destination, outdoor, and lifestyle campaigns.
Built for the field
Creator perspective. Production-company capability.
I bring the immediacy of a trusted creator and the polish of a professional production team to every partnership. My work lives at the intersection of Arizona travel, outdoor adventure, photography, family, community, and the honest stories behind a life built beyond the obvious route.
Brands can work with me for personality-led social content, campaign photography and film, destination storytelling, on-camera expertise, or a connected package built to travel across channels.
Recent reach
A highly discoverable, U.S.-based audience.
Each platform is reported separately using the date range shown in its native analytics.
Selected case studies
Campaign work with a clear result.
Three compact examples across destination marketing, automotive, and luxury hospitality.
Destination marketingVisit Cottonwood
162K+ Combined cross-platform views
A paid Instagram and TikTok destination campaign turned an Arizona river experience into useful travel inspiration people shared, saved, and followed.
Automotive + stewardshipToyota
46K+ Views across a two-part campaign
A values-led automotive story paired cinematic Arizona night-sky imagery with public-lands stewardship across short-form video and photography.
Luxury hospitalityBackland Luxury Nature Resort
60K+ Combined views across two stories
A hosted partnership translated an intimate nature resort into aspirational, practical content across a Reel and permanent feed story.
More proof, fewer slides
Performance across categories.
Cross-platform views
TikTok views
Self-funded TikTok views
Audience profile
Adult, majority female, and strongly U.S.-based.
A natural fit for outdoor, travel, lifestyle, photography, family, automotive, hospitality, and regional campaigns.
Instagram30 days
People finding Arizona through a trusted local lens.
- Women
- 61.5%
- Age 25–44
- 58.1%
- United States
- 85.0%
- Non-follower views
- 81.6%
TikTok28 days
A large, engaged community with powerful U.S. reach.
- Women viewers
- 64%
- Viewer age 25–44
- 56.3%
- U.S. viewers
- 92.5%
- New viewers
- 58.2K
Partnership possibilities
One story. As many useful assets as it needs.
Every scope is shaped around the campaign rather than forced into a generic package.
Social storytelling
Instagram Reels, TikTok, Stories, sponsored posts, and personality-led narratives designed for discovery.
Photo + film
Campaign photography, short-form video, destination films, product-in-use imagery, and flexible asset libraries.
On-camera expertise
Arizona field reporting, outdoor guidance, hosting, interviews, and credible local perspective.
Full creative support
Concept development, location knowledge, production, editing, and team scalability through Arizona Photo and Video.
Press & authority
Featured for the work—and the world around it.
Let’s make the useful kind of beautiful
Bring me the campaign, the destination, or the idea that needs a real story.
For creator partnerships, campaign production, press, appearances, and custom collaborations.
Instagram analytics: 30 days ending August 28, 2026. TikTok analytics: July 29–August 25, 2026. Metrics are platform-reported snapshots and may change.